Marketing that serves results.
We help independent, multi-unit and franchise hospitality brands fill seats, grow covers and bring guests back. You get CMO-level strategy from someone who has run marketing, public relations, digital, events, off-premise and creative across more than a hundred restaurants and over 20 brands.
Everything a busy house needs to get found, get booked and get remembered.
Order à la carte, let us build a tasting menu around your goals, or bring us on as your fractional CMO. Every engagement starts with a look at your numbers.
Brand Architecture
Positioning, visual and verbal identity, rebrands and menu innovation. We modernize a concept without losing what regulars love about it.
Social, Content & Influencer
Photo, short-form video and influencer programs, plus a posting rhythm your team can keep up with during service.
Search, Paid Media & Reputation
SEO, SEM, Google Business Profile, paid social and review monitoring, all tied back to covers and sales.
Off-Premise & E-Commerce
Takeout, delivery, catering and third-party marketplaces, plus direct-to-consumer products that earn revenue beyond your four walls.
CRM, Email & Loyalty
We put your OpenTable and POS guest data to work with birthdays, win-backs, event drops and a regulars program worth joining.
Events, PR & Partnerships
Press, private-event programs, brand collaborations and high-profile activations that bring new guests through the door.
A seasoned CMO at your table, without the full-time salary.
For restaurant groups, franchise systems and growing concepts that need executive marketing leadership but aren’t ready for a full-time hire. Joshua joins your leadership team on a part-time basis, owns the marketing strategy and leads your team and agencies toward clear revenue goals.
Talk about a fractional CMO- Marketing strategy, annual plan and budget ownership
- A seat at the leadership table, with regular check-ins with owners and operators
- Direction for your in-house team, agencies and vendors
- Launch plans for new openings, expansions and rebrands
- Monthly reporting on covers, sales and return on spend
Four courses. No guesswork.
AUDIT
We dig into your sales mix, reviews, search presence and guest journey to find where revenue is leaking.
PLAN
A 90-day playbook with clear targets for covers, check average and repeat visits, tied to your slow nights.
LAUNCH
We execute alongside your team, from content shoots to campaign setup, without slowing down service.
MEASURE
Monthly reporting in plain English: what moved, what didn’t and what we’re changing next.
Nearly two decades in the dining room and the boardroom.
Results from Joshua’s time leading marketing at Xperience Restaurant Group, The ONE Group, Lawrence Moore & Associates and Matteo’s.
CERTIFIED
A CMO who still jumps on expo.
Joshua has spent his career marketing restaurants, bars and nightlife. He started at a restaurant group in Los Angeles, then led PR for more than 20 hospitality accounts, and went on to become Chief Marketing Officer of a 57-unit, 13-brand portfolio. Along the way he led global expansion marketing for STK and Kona Grill and co-founded the Masters of Taste food festival at the Rose Bowl.
He is also the person who will manage the host stand, jump into prep, bus tables or wash dishes. He believes the best ideas usually come from the field, and that you can’t understand the field unless you’re in it. Hospitality Nerd brings that same operator-first approach to independent, multi-unit and franchise hospitality brands.
“Joshua consistently demonstrated the ability to connect brand strategy with operational realities. He understood that great marketing doesn’t exist in a vacuum.”
Kyle Elder · Restaurant & Hospitality Operations Executive
Let’s talk shop.
Tell us about your venue and what a great month looks like. We’ll come back within one business day with a few honest first ideas. No pitch deck required.
joshua@hospitalitynerd.comFree discovery call
We’ll talk through your goals, your numbers and where marketing can move the needle fastest for your venue.
Book your call