The Nerd Shop · Take-out menu
CMO-level marketing, to go.
The book, playbooks and 30-day course behind Hospitality Nerd — built for restaurant and bar owners who are done doing marketing at midnight.
OF THE
NERD15 rules to fill your tablesFor restaurant & bar owners who are done doing marketing at midnightJOSHUA BECERRA
Sound familiar?
Great food. Empty Tuesdays.
You don't have a marketing problem. You have a time problem. These tools turn restaurant marketing into simple rules, checklists and one task a day — so you can fill more tables without hiring an agency.
The chef's tasting
Restaurant Marketing in 30 Days
One 10-minute lesson and one 30-minute task a day. By day 30, your basics are fixed and you're collecting guests, reviews and data every single day.
- 01Fix your Google profile so hungry locals find you first
- 02Turn reviews into a steady stream of 5-star proof
- 03Collect guest emails and texts every day
- 04Automate welcome and birthday messages
- 05Post on social in 15 minutes a week
- 06Leave with a 90-day plan for covers, check and repeat guests
Module 0
Start here
How restaurant marketing really works · Take the Self-Audit
Module 1 · Week 1
Get found
Google profile · Photos that sell · Listings · What makes you different
Module 2 · Week 2
Win the click
Reviews · The 10-minute website fix · Bios that convert
Module 3 · Week 3
Build your guest list
Welcome and birthday messages · Staff sign-ups · Loyalty
Module 4 · Week 4
Make it a habit
Short-form video · Posting rhythm · First email · Order direct
Module 5 · Days 27–30
Grow
Promo calendar · Catering and private dining · Your 90-day plan
Not sure what to order?
Compare the menu
| What you get | Starter $49 | Complete $99 | Pro $199 | Course $197 |
|---|---|---|---|---|
| Self-Audit Scorecard (score out of 100) | Yes | Yes | Yes | Yes |
| Channel checklists + 12-month promo calendar | Yes | Yes | Yes | Yes |
| 30-Day Quick Wins + 90-Day Growth Plan | — | Yes | Yes | Yes |
| Copy-and-paste templates & scripts | — | Yes | Yes | Yes |
| Live Q&A with Joshua | — | — | 1 month | 3 months |
| 20 video lessons + Student Workbook | — | — | — | Yes |
Your head nerd
Joshua Becerra, founder of Hospitality Nerd
Former CMO of Xperience Restaurant Group and VP of Marketing & PR at The ONE Group, home of STK and Kona Grill. Joshua has led marketing, PR, digital, events, off-premise and creative across 100+ restaurants and 20+ brands — and now packs that playbook up to go for independent owners.
Questions from the floor
FAQ
Which one should I start with?
If you want a clear plan you can run on your own, start with the Complete Playbook. If you'd rather be walked through it step by step with live help, take the course. New to all of this and just curious? Start with the book.
How much time does it take?
About 30 minutes a day. The 30-Day Quick Wins and the course are built around one task a day.
Is this for my type of restaurant?
It's built for independent restaurants, bars, cafés and small groups with 1–5 locations. Multi-unit and franchise groups often start here, then bring in Hospitality Nerd as a fractional CMO.
How do I get my downloads?
Playbooks are instant digital downloads after checkout. Course access and live Q&A invites arrive by email.
Can I upgrade later?
Yes. Playbook buyers get a $99 credit toward the course within 30 days of purchase.
Kitchen's open
Ready to fill more tables?
Grab a playbook today, or take the full 30-day tasting menu with live help.
Rather have it done for you? Book a call about Fractional CMO support →