Local Store Marketing (LSM) Playbook

A practical local store marketing system for franchisees, GMs and multi-unit operators. It covers what LSM is and what needs corporate approval, the 3-mile neighborhood map, a menu of 40 tactics (from dine-and-donate nights to office drop-offs), a 2027 month-by-month calendar, per-location budgeting, an approval workflow and reporting. Includes an editable Word template for each location's monthly plan, approval requests and results report.

• 24-page PDF playbook using the N.E.A.R. method (Neighbors first, Engage partners, Activate the store, Report what worked)
• Green / yellow / red guide to what needs corporate approval
• 3-mile neighborhood map exercise and top-10 partner worksheet
• Menu of 40 LSM tactics in six groups, with cost and approval guidance
• Dine-and-donate playbook plus first-contact scripts and partner emails

24-page PDF + editable Word template. Instant download.