Built by a marketer, for operators.
Hospitality Nerd is a marketing consultancy for restaurants, bars and hotels, founded by former restaurant-group CMO Joshua Michael Becerra.
CERTIFIED
A CMO who still jumps on expo.
Joshua has spent his career marketing restaurants, nightlife and hotels. He started at a restaurant group in Los Angeles, then led PR for more than 20 hospitality accounts, and went on to become Chief Marketing Officer of a 57-unit, 13-brand portfolio. Along the way he led global expansion marketing for STK and Kona Grill and co-founded the Masters of Taste food festival at the Rose Bowl.
He is also the person who will manage the host stand, jump into prep, bus tables or wash dishes. He believes the best ideas usually come from the field, and that you can’t understand the field unless you’re in it. Hospitality Nerd brings that same operator-first approach to restaurants, bars and hotels.
“Joshua consistently demonstrated the ability to connect brand strategy with operational realities. He understood that great marketing doesn’t exist in a vacuum.”
“As a CMO, he has an incredible ability to see the big picture while also understanding every detail of the business inside and out.”
“I can confidently say he is one of the strongest CMOs I’ve worked with… He created an environment where people felt motivated, supported, and inspired to do their best work.”
“He doesn’t just look at high-level metrics; he truly masters the nuances and shifting demands of the fast-paced food and beverage space.”
Nearly two decades in the dining room and the boardroom.
Results from Joshua’s time leading marketing at Xperience Restaurant Group, The ONE Group, Lawrence Moore & Associates and Matteo’s.
Let’s talk shop.
Tell us about your venue and what a great month looks like. We’ll come back within one business day with a few honest first ideas. No pitch deck required.
joshua@hospitalitynerd.comFree discovery call
We’ll talk through your goals, your numbers and where marketing can move the needle fastest for your venue.
Book your call