Marketing Budget & ROI Calculator

An editable Excel workbook that sets your annual budget as a % of sales or a fixed amount, spreads it across 12 channels and 12 months, and tracks actual vs budget. The Campaign ROI tracker turns spend and attributed covers into gross profit, ROI, cost per cover and ROAS, with a Repeat / Tweak / Stop verdict. A short quick-start guide shows how to set the number and measure return honestly, including the limits of attribution.

• Editable Excel workbook (6 tabs, works in Google Sheets)
• Inputs: sales goal, % of sales or fixed budget, average check, food & beverage cost %, monthly sales mix, channel targets
• Budget Planner: 12 channels x 12 months with totals, % of sales and budget check
• Campaign ROI tracker: gross profit, ROI, cost per cover, ROAS, confidence and verdict with color coding
• Monthly Actual vs Budget with variance by channel and month

Editable Excel workbook + 10-page PDF quick-start guide. Instant download.