A complete agency search kit for restaurant groups and franchise systems. Send a clear RFP, interview finalists with a ready question bank, check references with a script, and score agencies in an Excel matrix that averages multiple reviewers, applies your weights and ranks up to five agencies automatically. Once hired, track performance with a quarterly scorecard and KPIs. The short PDF guide covers running a fair search, writing scopes, retainers vs. projects and red flags.
- Editable RFP template for PR, social, creative, media or digital agencies (Word)
- Interview question bank with specialty questions by discipline (Word)
- Reference check script and summary form (Word)
- Excel scoring matrix: weighted criteria, up to 5 agencies and 5 reviewers, automatic averages, ranking and reviewer-disagreement flags
- Quarterly agency performance scorecard with ratings, KPIs vs. targets and review notes
10-page PDF + 2 editable Word documents + Excel workbook. Instant download.
A complete agency search kit for restaurant groups and franchise systems. Send a clear RFP, interview finalists with a ready question bank, check references with a script, and score agencies in an Excel matrix that averages multiple reviewers, applies your weights and ranks up to five agencies automatically. Once hired, track performance with a quarterly scorecard and KPIs. The short PDF guide covers running a fair search, writing scopes, retainers vs. projects and red flags.
- Editable RFP template for PR, social, creative, media or digital agencies (Word)
- Interview question bank with specialty questions by discipline (Word)
- Reference check script and summary form (Word)
- Excel scoring matrix: weighted criteria, up to 5 agencies and 5 reviewers, automatic averages, ranking and reviewer-disagreement flags
- Quarterly agency performance scorecard with ratings, KPIs vs. targets and review notes
10-page PDF + 2 editable Word documents + Excel workbook. Instant download.
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