Brand Standards Template

Build a brand book your locations will actually use. The editable Word template walks you through 13 sections, from brand story, positioning and voice to logo, color, typography, photography, social, signage and menus, with guidance text in each and placeholders for your files. A complete example for a fictional restaurant, Harbor & Ember, shows the level of detail to aim for. The companion PDF guide covers the brand workshop, rollout and keeping standards alive across locations.

• Editable Word brand book template with 13 fill-in sections and guidance in each
• Positioning statement formula, voice and tone do/don't tables and messaging pillars
• Logo usage pages with clear-space and misuse placeholders
• Color palette tables with HEX, RGB, CMYK and Pantone fields, plus accessibility guidance
• Typography, photography, social media, signage and menu standards

Editable Word template (23 pages) + 12-page PDF guide. Instant download.