An editable Excel template for auditing your market from public information and real visits. Compare yourself with up to five competitors on menu and price points, check average, Google rating and reviews, review themes, social media, offers, events, loyalty, website and ordering, and positioning. Score everyone 1 to 5 in ten weighted areas, see the radar chart, and let the Opportunities tab rank your biggest gaps and edges. A short guide covers ethical research, a secret-shopper checklist and how to turn findings into moves.
Editable Excel workbook + 9-page PDF guide. Instant download.
An editable Excel template for auditing your market from public information and real visits. Compare yourself with up to five competitors on menu and price points, check average, Google rating and reviews, review themes, social media, offers, events, loyalty, website and ordering, and positioning. Score everyone 1 to 5 in ten weighted areas, see the radar chart, and let the Opportunities tab rank your biggest gaps and edges. A short guide covers ethical research, a secret-shopper checklist and how to turn findings into moves.
Editable Excel workbook + 9-page PDF guide. Instant download.
