Your menu talks to every guest, so make it say something. This guide gives you five formulas for writing a description in minutes, sensory word lists, words to cut, length rules, section intros, specials board copy and plain-language allergen, dietary and truth-in-menu notes. Then it shows the method in ten before-and-after rewrites and hands you 135 sample descriptions from starters and steaks to cocktails, mocktails, wine, beer and kids' meals.
- Five description formulas and ten rules for menu copy
- Length rules by item type, including online ordering
- Sensory word lists by texture, flavor, technique and source
- Words to cut, with what to say instead
- Section intros, specials board copy and LTO blurbs
33-page PDF. Instant download.
Your menu talks to every guest, so make it say something. This guide gives you five formulas for writing a description in minutes, sensory word lists, words to cut, length rules, section intros, specials board copy and plain-language allergen, dietary and truth-in-menu notes. Then it shows the method in ten before-and-after rewrites and hands you 135 sample descriptions from starters and steaks to cocktails, mocktails, wine, beer and kids' meals.
- Five description formulas and ten rules for menu copy
- Length rules by item type, including online ordering
- Sensory word lists by texture, flavor, technique and source
- Words to cut, with what to say instead
- Section intros, specials board copy and LTO blurbs
33-page PDF. Instant download.
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