Hospitality consulting & marketing

Marketing that serves results.

We help restaurants, bars and hotels fill seats, grow covers and bring guests back. You get CMO-level strategy from someone who has run marketing for 57 restaurants across 13 brands, and who still jumps on expo when it gets busy.

ON THE MENU TONIGHTFormer CMO, Xperience Restaurant Group. Former VP of Marketing & PR, The ONE Group.
BUILT FORRestaurantsBars & loungesBoutique hotelsMulti-unit groups
The Menu

Everything a busy house needs to get found, get booked and get remembered.

Order à la carte, or let us build a tasting menu around your goals. Every engagement starts with a look at your numbers.

01

Brand Architecture

Positioning, visual and verbal identity, rebrands and menu innovation. We modernize a concept without losing what regulars love about it.

02

Social, Content & Influencer

Photo, short-form video and influencer programs, plus a posting rhythm your team can keep up with during service.

03

Search, Paid Media & Reputation

SEO, SEM, Google Business Profile, paid social and review monitoring, all tied back to covers and sales.

04

Off-Premise & E-Commerce

Takeout, delivery, catering and third-party marketplaces, plus direct-to-consumer products that earn revenue beyond your four walls.

05

CRM, Email & Loyalty

We put your OpenTable and POS guest data to work with birthdays, win-backs, event drops and a regulars program worth joining.

06

Events, PR & Partnerships

Press, private-event programs, brand collaborations and high-profile activations that bring new guests through the door.

The Nerd Method

Four courses. No guesswork.

I.

AUDIT

We dig into your sales mix, reviews, search presence and guest journey to find where revenue is leaking.

II.

PLAN

A 90-day playbook with clear targets for covers, check average and repeat visits, tied to your slow nights.

III.

LAUNCH

We execute alongside your team, from content shoots to campaign setup, without slowing down service.

IV.

MEASURE

Monthly reporting in plain English: what moved, what didn’t and what we’re changing next.

Track record

Nearly two decades in the dining room and the boardroom.

Results from Joshua’s time leading marketing at Xperience Restaurant Group, The ONE Group, Lawrence Moore & Associates and Matteo’s.

57restaurants across 13 brands led as Chief Marketing Officer
$35Me-commerce business line built from scratch, B2B and B2C
20K→500Ksocial following after a full website and social overhaul
~$10Min incremental sales from one influencer partnership
300%+growth in private-events revenue within two years
24units integrated through an acquisition and rebrand
10%+year-over-year growth, double digits, after a full brand repositioning
Activations & partnerships with
The OscarsGrammysCoachellaSXSWBMWAmerican ExpressNFLNBAFood & WineFUJIFILM
Joshua Michael Becerra, founder of Hospitality Nerd
Joshua Michael BecerraFounder · Chief Nerd
CMO
CERTIFIED
Why “Nerd”?

A CMO who still jumps on expo.

Joshua has spent his career marketing restaurants, nightlife and hotels. He started at a restaurant group in Los Angeles, then led PR for more than 20 hospitality accounts, and went on to become Chief Marketing Officer of a 57-unit, 13-brand portfolio. Along the way he led global expansion marketing for STK and Kona Grill and co-founded the Masters of Taste food festival at the Rose Bowl.

He is also the person who will manage the host stand, jump into prep, bus tables or wash dishes. He believes the best ideas usually come from the field, and that you can’t understand the field unless you’re in it. Hospitality Nerd brings that same operator-first approach to restaurants, bars and hotels.

“Joshua consistently demonstrated the ability to connect brand strategy with operational realities. He understood that great marketing doesn’t exist in a vacuum.”

Kyle Elder · Restaurant & Hospitality Operations Executive
Reserve a table with us

Let’s talk shop.

Tell us about your venue and what a great month looks like. We’ll come back within one business day with a few honest first ideas. No pitch deck required.

joshua@hospitalitynerd.com

Free discovery call

We’ll talk through your goals, your numbers and where marketing can move the needle fastest for your venue.

Book your call